Now suppose you want to switch back to smart quotes to make the text easier to read. Your document's quotes are now as straight as a school marm's posture. Now type ' (the apostrophe) in the "Find what" field, and the same character in the "Replace with" field, and click Replace All*OK again (or press Alt-a and then Enter again).
Click Replace All*OK (or press Alt-a and then Enter). Type " (the double-quote mark) in the "Find what" field, and the same character in the "Replace with" field below it.
Next, click Edit*Replace in Word 2003, or the Home tab and then the Replace button to the far right in Word 2007 to open the Find and Replace dialog box. Uncheck "Straight quotes" with "smart quotes" in Word's AutoFormat As You Type options to get your document ready for the Web. In both versions, uncheck "Straight quotes" with "smart quotes," and click OK (twice in Word 2007). To get the file ready for the Web in Word 2003, click Tools*AutoCorrect Options*AutoFormat As You Type in Word 2007, choose the Office button in the top-left corner, click Word Options at the bottom of the window, select Proofing in the left pane, and click AutoCorrect Options*AutoFormat As You Type. You know the HTML will break the smart quotes, rendering them a nonsensical series of characters. Suppose you want to put a Word document that's full of smart quotes-both the double quotation-mark style, and single apostrophes-onto a Web page. In just a few seconds you can optimize a document for the Web, or for readability in print or onscreen.
I agree completely, which is why I decided to tell you about the quickest way I know to convert from one quote style to the other. When I described how to replace Microsoft Word's smart quotes with straight quotes to keep the HTML versions of documents from breaking, several people objected, claiming that straight quotes make the docs more difficult to read.
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